Intangibles as wealth creators...

Last year, buyers paid 72% of the takeover consideration (on average) for the intangibles in businesses. You might recall that Procter and Gamble Co. paid almost half of the $57 billion (Rs2.72 trillion) for Gillette Co.’s brands alone. Whatever business you are in, your good name plays a significant role in your chances of success. Smart CEOs ensure that they own certain characteristics that are valuable to their customers. Read more at:

http://www.livemint.com/2008/12/16211954/Companies-will-soon-be-valued.html?h=B