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The influence of intangibles and Brands in particular on sustainable value creation has been discussed by us at EQUITORIAL in the past. The recent media interest on this subject in the wake of some high profile brand valuations and the impending IFRS puts this discussion in sharp focus again. Here is the clipping of an interesting episode of CNBC TV 18 ‘Storyboard’...
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Dominant assets in focus
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1 comments:
A really interesting piece, and shows that Brand Valuation may well become standard practice in India.
However, with it comes greater pressure on marketing directors to deliver improved brand performance - both in marketing and financial terms (and ultimately brand value growth). With this in mind (and considering marketing departments typically fund these consulting exercises), it will be interesting to see if Brand Valuation is a fad or is here to stay...
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